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Courses

Going digital: Advanced Search techniques to Obtain Competitive and Market Intelligence

2-hour sessions, 3 times per week. Next cohort: July 7-8-9, from 2-4pm EST (digital attendance)
November 19-20, 2020 (in-person attendance)
Montreal, Canada

This course’s objective is to provide to analysts, managers
and executives who now have to work remotely to master the
toolkits that allow them to be more efficient when doing
online research. This course is particularly adapted for
companies who have employees currently working from home to
allow them to learn and be trained in the skills they’ll
need for the future. It will also allow them to identify
sources of information that answer their information needs,
from research to business development or marketing. Join now
for this digital attendance course to learn about the
techniques and sources which are part of the “Invisible
Web”:information that is not yet indexed by search engines
(about 70% of the total information about people,
technologies and companies), and about the informal web:
tracking customer perception, competitors’ employees in
informal and social networks. Particular emphasis is put on
methods to find information about private companies (their
alliance partners, marketing strategies, client lists,
distribution networks, financial status, management bios,
etc…). This course is fully interactive and is led by a
professor in synchronous mode to allow participants to ask
questions and get a personal coaching. Reserve your seat now
as attendance is limited to 15 participants per session.

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Going digital: Advanced Analysis Techniques in Strategy

2-hour sessions, 3 times per week. Next cohort: September 8-9-11 from 10am-12pmEST (digital attendance)
October 28-29, 2020 (in-person attendance)
Montreal, Canada

This course’s objective is to provide to analysts, managers
and executives who now have to work remotely to master the
toolkits that allow them to be better equipped to drive a
company’s strategy, and anticipate future trends. This
course is particularly adapted for companies who have
employees currently working from home to allow them to learn
and be trained in the skills they’ll need for the future. It
includes the following analysis techniques: evaluation and
estimation of the market size, industry dynamics and future
profitability patterns, growth path analysis, financial
reports analysis, detailed psychological profiling of a
competitor’s management team, scenario planning and trends
analysis, new business model generation, blue ocean
analysis, weak signals and blindspots analysis.

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Social Media as a Source of Customer Insight and Competitive Intelligence

November 4-5, 2020
Montreal, Canada

Is your Organization taking advantage of social media as a
source of Competitive Intelligence? In this very practical
and very interactive session, participants will discuss and
demystify some of the opportunities offered by the social
web as a source of Intelligence: How to best leverage the
Web to obtain information while doing research on companies
or individuals? How can one mine the social web to obtain
Customer Intelligence? Is it possible to trace and
anticipate future competitors’ moves? The course will
include techniques to obtain *customer information* and
analyze customer segment, tools and sources to *scan
competitors’ strategies and tactics*, methods to *identify
and map key influencers*, and finally thought-provoking
methods and sources of information to *tackle trends
analysis and news scanning*. Participants will also have the
opportunity to discuss data privacy, the validity of the
information gathered and will learn not to leave footprints
on the Web. Note that this is a new course and we expect it
to fill up rapidly.

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Strategic Blindspots

November 26-27, 2020
Montreal, Canada
January 27-28, 2021
Montreal, Canada

Even the most sophisticated companies fail sometimes to pick
up signals that the environment is about to change. When
*strategic decisions are largely driven by anecdotes,
executive intuition, past experiences, companies run the
risk of making decisions based on biased information and
wrongly rejecting potential growth avenues and hence
limiting growth opportunities.* The objective of this
training session is to introduce to the participants tools
and methodologies to identify and prevent strategic
blindspots, and unlock future opportunities for growth. The
discussion will include the following modules:

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