Upcoming Courses

Social Media as a Source of Customer Insight and Competitive Intelligence

November 4-5, 2020
Montreal, Canada

Is your Organization taking advantage of social media as a source of Competitive Intelligence? In this very practical and very interactive session, participants will discuss and demystify some of the opportunities offered by the social web as a source of Intelligence: How to best leverage the Web to obtain information while doing research on companies or individuals? How can one mine the social web to obtain Customer Intelligence? Is it possible to trace and anticipate future competitors’ moves? The course will include techniques to obtain customer information and analyze customer segment, tools and sources to scan competitors' strategies and tactics, methods to identify and map key influencers, and finally thought-provoking methods and sources of information to tackle trends analysis and news scanning. Participants will also have the opportunity to discuss data privacy, the validity of the information gathered and will learn not to leave footprints on the Web. Note that this is a new course and we expect it to fill up rapidly.