Strategic blindspots

Even the most sophisticated companies fail sometimes to pick up signals that the environment is about to change. When strategic decisions are largely driven by anecdotes, executive intuition, past experiences, companies run the risk of making decisions based on biased information and wrongly rejecting potential growth avenues and hence limiting growth opportunities. The objective of this training session is to introduce to the participants tools and methodologies to identify and prevent strategic blindspots, and unlock future opportunities for growth. The discussion will include the following modules:

  • An introduction to strategic blindspots and a discussion of the key sources of blindspots in companies: in particular: redefining industry boundary, challenging unchallenged assumptions, identifying the real competition ( nontraditional competitors), and removing corporate taboos.
  • A complete strategic blindspot diagnostic for your company or board
  • Toolkit and sources of information to spot weak signals and interpret them before thy become mainstream trends
  • Leveraging weak signals to pivot your business model early and to anticipate future competitors moves
  • Guiding a board or a company design future growth paths, debiasing the decision-making process to avoid groupthink
  • Testing and developing an independent intelligence process for the company ( or the individual corporate director)
  • A brief review, as a conclusion, of how various models in which boards engage in strategy, from supervision to co-creation or support.

The participants should be able to walk out of the training with a basic methodology to probe the strategic intelligence needs at risk, develop a framework to acquire the information needed, supervise a process to lead a growth path analysis and avoid major blindspots during decision making.

Advanced Analysis Techniques in Strategy

This course’s objective is to provide to analysts, managers and executives who now have to work remotely to master the toolkits that they will need for the review of strategic planning plans. It has never seem so important to anticipate and understand where one’s industry is heading and capture strategic opportunities to grow. This is why this course will pay a particular attention to foresight and scenario techniques.

The course covers the most used analysis techniques in Competitive Intelligence and Strategy: market size calculation and forecast in an uncertain environment, industry dynamics analysis in the ear of disruption, scenario planning, prioritizing a growth path, trends’ analysis, Blue Ocean and business model generation and finally blindspots and weak signals’ spotting and remediation.

This course is offered in two versions:

First, a fully interactive one, led by a professor in full synchronous mode to allow participants to ask questions and get a personal coaching. Reserve your seat now as attendance is limited to 15 participants per session.

Second, in a classroom starting in the spring 2021, with attendance limited to seven participants to allow full distanciation and a safe environment.

WHAT YOU GET WHEN YOU REGISTER:

  1. The complete course material to allow you to continue learning after the course
  2. The opportunity to practice what you have learned: each participant receives a full set of case studies and exercises
  3. The “Bookmark Toolkit” which summarizes the best 150 bookmarks in Competitive Intelligence and Market Analysis
  4. Unlimited support if you have questions after the course for a period of one year

WHO SHOULD ATTEND THIS COURSE

This course is designed for executives, professionals and analysts who wish to improve their research techniques and maximize their learning while working remotely. You might be working in the following departments or companies:

  • Competitive Intelligence
  • Strategic Analysis
  • Market Research and Analysis
  • Financial Analysis
  • Business Development
  • Marketing
  • Document or Information Management
  • Strategic Planning
  • Corporate library
  • Human Resources
  • Recruiting Firms
  • Start Ups
  • Venture Capital

Click here to request the full program of the course

Social Media as a Source of Customer Insight and Competitive Intelligence

Is your organization taking advantage of social media as a source of Competitive Intelligence? In this very practical and very interactive session, participants will discuss and demystify some of the opportunities offered by the social web as a source of intelligence: How to best leverage the Web to obtain information while doing research on companies or individuals? How can one mine the social web to obtain Customer Intelligence? Is it possible to trace and anticipate future competitors’ moves? The course will include techniques to obtain customer information and analyze customer segment, tools and sources to scan competitors’ strategies and tactics, methods to identify and map key influencers, and finally thought-provoking methods and sources of information to tackle trends analysis and news scanning. Participants will also have the opportunity to discuss data privacy, the validity of the information gathered and will learn not to leave footprints on the Web. Note that this is a new course and we expect it to fill up rapidly.

This course will be offered at this point only online.

What you get when you register:

  1. The complete course material to allow you to continue learning after the course
  2. The opportunity to practice what you have learned: each participant receives a full set of case studies and exercises
  3. The “Bookmark Toolkit” which summarizes the best 150 bookmarks in Competitive Intelligence and Market Analysis
  4. Unlimited support if you have questions after the course, for a period of one year

This course is designed for executives and managers who work in competitive or strategic intelligence, market research who wish to unlock the potential of the social web as a source of intelligence.You might be working in the following departments or companies:

  • Competitive Intelligence
  • Strategic Analysis
  • Market Research and Analysis
  • Financial Analysis
  • Business Development
  • Marketing
  • Document or Information Management
  • Strategic Planning
  • Corporate library
  • Human Resources
  • Recruiting Firms
  • Start Ups
  • Venture Capital

Click here to request the full program of the course