Going digital: Advanced Search techniques to Obtain Competitive and Market Intelligence

$650.00 plus tax ($CAD)

This course’s objective is to provide to analysts, managers and executives who now have to work remotely to master the toolkits that allow them to be more efficient when doing online research. They will learn to identify sources of information that answer their information needs, from research to business development or marketing.

This course’s objective is to provide to analysts, managers and executives who now have to work remotely to master the toolkits that allow them to be more efficient when doing online research. They will learn to identify sources of information that answer their information needs, from research to business development or marketing. Join now for this digital attendance course to learn about the techniques and sources which are part of the “Invisible Web”: information that is not yet indexed by search engines (about 70% of the total information about people, technologies and companies), and about the informal web: tracking customer perception, competitors’ employees in informal and social networks. Particular emphasis is put on methods to find information about private companies (their alliance partners, marketing strategies, client lists, distribution networks, financial status, management bios, etc…). This course is fully interactive and is led by a professor in synchronous mode to allow participants to ask questions and get a personal coaching. Reserve your seat now as attendance is limited to 15 participants per session.

What you get when you register:

  1. The complete course material to allow you to continue learning after the course
  2. The opportunity to practice what you have learned: each participant receives a full set of case studies and exercises
  3. The “Bookmark Toolkit” which summarizes the best 150 bookmarks in Competitive Intelligence and Market Analysis
  4. Unlimited support if you have questions after the course for a period of one year

Who should attend this course

This course is designed for executives, professionals and analysts who wish to improve their research techniques and mayimize their learning while working remotely. You might be working in the following departments or companies:

  • Competitive Intelligence
  • Strategic Analysis
  • Market Research and Analysis
  • Financial Analysis
  • Business Development
  • Marketing
  • Document or Information Management
  • Strategic Planning
  • Corporate library
  • Human Resources
  • Recruiting Firms
  • Start Ups
  • Venture Capital

Course program content

We will be covering in this course the following aspects:

Beyond Google: Understand directories, search engines and intelligent agents
Decide which tool to choose depending on your objectives; discover new interesting sources and functionalities, investigate and compare the new search engines (reputation-based; human-based etc..)

The Invisible Web
Understand how to find the databases that are not indexed by search engines. Tap into new sources for company information. Understand how pathfinders work. Discuss the uses in a due diligence context.

Researching people
Using a case study, put on your detective had and track biographical details about a particular company executive or expert. Discuss various sources of personal information and how to validate and compare results obtained. Understand the ethical boundaries about researching people.

Company information at the tip of your fingers
In a first step, obtain financial information, analysts reports, description of activities, patents, trademarks; registering domain names; strategies for public and private companies world-wide, and strategy for both private and public companies worldwide. In a second step, track networks developed by private and public companies to promote their products or services, analyze web traffic on their site, track client and suppliers’ lists.

Harvesting blogs, micro blogs, social networks
How relevant are blogs to Competitive Intelligence? Understand how to obtain information about consumer perception and feedback, future technology trends. Unveil CEO’s personal blogs. Enter discussion group archives; understand a competitor’s strategy from the employees’ discussion in public forum and social media, understand profile of experts; harvest customer intelligence from the web 2.0 We will discuss also blogs’ search engines and synthesizers. NEW: we now will get you to understand new social media Clubhouse

Use the web to anticipate future technology and consumer trends
Explore the best sites and resources available to pinpoint key trends likely to have an impact on your industry. Ttest software and tools that map out weak and strong signals in your industry.

Automate news screening and press clipping
Use intelligent agents; copy your competitor’s entire site and analyze it; understand the “push” and “pull” sources; customize your news sources; follow-up automatically changes in your competitors web pages; build your own electronic press clipping; navigate graphically in large amounts of information.

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