Is your Organization taking advantage of New Media? In this very practical and very interactive session, participants will discuss and demystify some of the opportunities offered by the social web as a source of Intelligence: How to best leverage the Web to obtain information while doing research on companies or individuals? How can one mine the social web to obtain Customer Intelligence? Is it possible to trace and anticipate future competitors’ moves? The course will include techniques to obtain customer information and analyze customer segment, tools and sources to scan competitors' strategies and tactics, methods to identify and map key influencers, and finally thought-provoking methods and sources of information to tackle trends analysis and news scanning. Participants will also have the opportunity to discuss data privacy, the validity of the information gathered and will learn not to leave footprints on the Web. Note that this is a new course and we expect it to fill up rapidly.
9 January 2014
Davos is around the corner. If you have not yet received the coveted invitation, you can still follow the event from the comfort of your home or office. Over 2000 executives, heads of state, academics, NGOs, thought-leaders, social entrepreneurs and technology pioneers will meet, talk, debate, often disagree. Many of those conversations exit the walls of the Davos Congress center so that you can participate. Here is a primer on the how and where.