How intelligent is your company?

Recent Tweets

Visit @Competia on Twitter

Competia on Pinterest

Social Media as a Source of Customer Insight and Competitive Intelligence

Upcoming Course

Social Media as a Source of Customer Insight and Competitive Intelligence

November 4-5, 2020
Montreal, Canada

Is your Organization taking advantage of social media as a source of Competitive Intelligence? In this very practical and very interactive session, participants will discuss and demystify some of the opportunities offered by the social web as a source of Intelligence: How to best leverage the Web to obtain information while doing research on companies or individuals? How can one mine the social web to obtain Customer Intelligence? Is it possible to trace and anticipate future competitors’ moves? The course will include techniques to obtain customer information and analyze customer segment, tools and sources to scan competitors’ strategies and tactics, methods to identify and map key influencers, and finally thought-provoking methods and sources of information to tackle trends analysis and news scanning. Participants will also have the opportunity to discuss data privacy, the validity of the information gathered and will learn not to leave footprints on the Web. Note that this is a new course and we expect it to fill up rapidly.

What you get when you register:

  1. The complete course material to allow you to continue learning after the course
  2. The opportunity to practice what you have learned: each participant receives a full set of case studies and exercises
  3. The “Bookmark Toolkit” which summarizes the best 150 bookmarks in Competitive Intelligence and Market Analysis
  4. Unlimited support if you have questions after the course, for a period of one year

This course is designed for executives and managers who work in competitive or strategic intelligence, market research who wish to unlock the potential of the social web as a source of intelligence.You might be working in the following departments or companies:

  • Competitive Intelligence
  • Strategic Analysis
  • Market Research and Analysis
  • Financial Analysis
  • Business Development
  • Marketing
  • Document or Information Management
  • Strategic Planning
  • Corporate library
  • Human Resources
  • Recruiting Firms
  • Start Ups
  • Venture Capital

Click here to request the full program of the course