Managers & Executives
TEACHING YOU THE SKILLS YOU NEED
Sharpen your Competitive Intelligence
A broad definition of competitive intelligence is: the act of defining, gathering, analyzing, and distributing Intelligence about any aspect of the environment the organization finds itself in to support executives and managers in making strategic decisions.
While many companies focus on competitors’ information ( i.e. products will they launch, how truly profitable they are, how will they price their products in the future, who is employed), it is clear that companies find increasing value in customer intelligence ( i.e. why are they buying from our competitors, what makes them tick, what features do they value, what connection do they have with other suppliers), and trends analysis (i.e anticipating market future needs, exploring useful technologies to get ahead).
On a different level, Competitive Intelligence is a fantastic tool to challenge assumptions within the organization. Here are a few examples:
- Are we in the right industry? Are we defining our industry too narrowly?
- Are there companies who might compete with us in the future who we don’t currently have on our radar screen?
- Are we extracting maximum value from our customers – and delivering maxium value?
- How can we prioritize our growth opportunity? How can we be more proactive and less opportunistic?