I am still learning.

Thoughts and Ideas

What’s to Like with the Facebook Dislike button

Posted by Estelle Metayer on 12 January 2015 | 0 Comments

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When Zuckerberg hinted in December 2014 that Facebook was considering a dislike button, the media were quick to react and point out the many flaws of this idea: the possibility of cyberbullying, of fostering hate feelings, and many other potential negatives.

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Davos 2013: how to follow the World Economic Forum annual meeting on social media

Posted by Estelle Metayer on 14 January 2013 | 3 Comments

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Author's Edit - January 9, 2014: Updated article to remove dead links and resources that are no longer available.

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2012, month by month

Posted by Estelle Metayer on 18 December 2012 | 0 Comments


As 2012 unfolds, a look back on lessons learned, and where my work, and my clients's needs and challenges took me this year. Quite a journey...

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Social media is giving companies fresh strategic insight

Posted by Martin Harrysson, Estelle Metayer, Hugo Sarrazin on 13 November 2012 | 0 Comments

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In this article, which I co-published yesterday with Martin Harrysson and Hugo Sarrazin in the McKinsey Quarterly, we discuss how social media is opening opportunities for companies to collect and hunt fresh strategic insight from social media and how social technologies can play a surprisingly central role in how information is sourced, collected, analyzed, and distributed. Social Media is not displacing current methods of intelligence gathering, but emerges as a strong complement. As it does, social-intelligence literacy will become a critical asset for C-level executives and board members seeking the best possible basis for their decisions.

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