When Zuckerberg hinted in December 2014 that Facebook was considering a dislike button, the media were quick to react and point out the many flaws of this idea: the possibility of cyberbullying, of fostering hate feelings, and many other potential negatives.
Author's Edit - January 9, 2014: Updated article to remove dead links and resources that are no longer available.
As 2012 unfolds, a look back on lessons learned, and where my work, and my clients's needs and challenges took me this year. Quite a journey...
In this article, which I co-published yesterday with Martin Harrysson and Hugo Sarrazin in the McKinsey Quarterly, we discuss how social media is opening opportunities for companies to collect and hunt fresh strategic insight from social media and how social technologies can play a surprisingly central role in how information is sourced, collected, analyzed, and distributed. Social Media is not displacing current methods of intelligence gathering, but emerges as a strong complement. As it does, social-intelligence literacy will become a critical asset for C-level executives and board members seeking the best possible basis for their decisions.