Did you know that over 70% of the Web cannot be accessed by search engines ? As the world is now almost exclusively using Google to access content on the Web, few research professionals realize that this tool - among other search engines- will not give them access to the data they need. The Invisible Web, however, included a wealth of structured, validated data that is crucial for Competitive Intelligence Professionals. This short note will outline some of the principles underlining the Invisible Web, as well as tools that will help you access it.
Twitter is turning out to be a fantastic tool for Competitive Intelligence professionals: it allows them not only to screen competitors actions, but also to build an effective - and "crowdsourced" scanning of news and trends. Here are the TOP 10 uses of Twitter for anyone who is involved with marketing, market research, business development, and strategic analysis. Ready to jump ?
I am fascinated by this presentation by Gary Flake from Microsoft about Pivot at a recent TED conference. I have showed it and discussed it with all participants to the "Internet as a Tool for Competitive Intleligence" course with great interest.
It never fails: at the end of each course or presentation I give, participants ask me what are MY sources of information to keep up to date with the latest sources of information and the tools. I have summarized those sources in this simple file you can download and use at will. I will update this file every couple of months, so make sure you come back to get the latest version - or sign in to automatically get an update.