Analysis is often where the ball drops as far as competitive intelligence analysts are concerned. Yet this is the only way the team can truly extract insights from the data and the intelligence gathered, and have a chance to play a role in the company’s strategic planning process. You will find below 50 analysis techniques you should master. This is not a complete list, and it should be adapted depending on the strategic needs of your company, as well as the nature of your business.
Did you know that over 70% of the Web cannot be accessed by search engines ? As the world is now almost exclusively using Google to access content on the Web, few research professionals realize that this tool - among other search engines- will not give them access to the data they need. The Invisible Web, however, included a wealth of structured, validated data that is crucial for Competitive Intelligence Professionals. This short note will outline some of the principles underlining the Invisible Web, as well as tools that will help you access it.
Twitter is turning out to be a fantastic tool for Competitive Intelligence professionals: it allows them not only to screen competitors actions, but also to build an effective - and "crowdsourced" scanning of news and trends. Here are the TOP 10 uses of Twitter for anyone who is involved with marketing, market research, business development, and strategic analysis. Ready to jump ?
I have now been playing for a few months with my ipad, and have been researching to answer the following question: "Does this new tool offer new opportunities for Competitive Intelligence and Strategy professionals?". Although this is just the beginning - I expect many new applications to come in as more users adopt the ipad- here is my best-of list of applications that I am now regularly using when scanning news, facilitating strategic discussions, and trying to simplify my life altogether.
I rarely read business books, especially in my field, so I was very happy to receive a copy of the book "Competitive Intelligence Advantage"by Seena Sharp.
Note from the author: This article is an edited reprint, Competia Magazine, July/August 2001, but so many people ask me for a copy, I figured I'd give it back to you. Who said only recent articles are good articles? Good things last.