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Tapping into the Invisible Web for Competitive Intelligence

Posted by Estelle Metayer on 9 November 2010 | 1 Comments

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Did you know that over 70% of the Web cannot be accessed by search engines ? As the world is now almost exclusively using Google to access content on the Web, few research professionals realize that this tool - among other search engines- will not give them access to the data they need. The Invisible Web, however, included a wealth of structured, validated data that is crucial for Competitive Intelligence Professionals. This short note will outline some of the principles underlining the Invisible Web, as well as tools that will help you access it.

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