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Thoughts and Ideas

50 Competitive Intelligence Analysis Techniques

Posted by Estelle Metayer on 7 October 2013 | 4 Comments

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Analysis is often where the ball drops as far as competitive intelligence analysts are concerned. Yet this is the only way the team can truly extract insights from the data and the intelligence gathered, and have a chance to play a role in the company’s strategic planning process. You will find below 50 analysis techniques you should master. This is not a complete list, and it should be adapted depending on the strategic needs of your company, as well as the nature of your business.

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Ten ways you can use Twitter for Competitive Intelligence

Posted by Estelle Metayer on 21 October 2010 | 2 Comments

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Twitter is turning out to be a fantastic tool for Competitive Intelligence professionals: it allows them not only to screen competitors actions, but also to build an effective - and "crowdsourced" scanning of news and trends. Here are the TOP 10 uses of Twitter for anyone who is involved with marketing, market research, business development, and strategic analysis. Ready to jump ?

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What you should know about "Competitive Intelligence Advantage" if you have not yet read it

Posted by Estelle Metayer on 10 June 2010 | 1 Comments

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I rarely read business books, especially in my field, so I was very happy to receive a copy of the book "Competitive Intelligence Advantage"by Seena Sharp.

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