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Thoughts and Ideas

50 Competitive Intelligence Analysis Techniques

Posted by Estelle Metayer on 7 October 2013 | 4 Comments

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Analysis is often where the ball drops as far as competitive intelligence analysts are concerned. Yet this is the only way the team can truly extract insights from the data and the intelligence gathered, and have a chance to play a role in the company’s strategic planning process. You will find below 50 analysis techniques you should master. This is not a complete list, and it should be adapted depending on the strategic needs of your company, as well as the nature of your business.

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Social media is giving companies fresh strategic insight

Posted by Martin Harrysson, Estelle Metayer, Hugo Sarrazin on 13 November 2012 | 0 Comments

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In this article, which I co-published yesterday with Martin Harrysson and Hugo Sarrazin in the McKinsey Quarterly, we discuss how social media is opening opportunities for companies to collect and hunt fresh strategic insight from social media and how social technologies can play a surprisingly central role in how information is sourced, collected, analyzed, and distributed. Social Media is not displacing current methods of intelligence gathering, but emerges as a strong complement. As it does, social-intelligence literacy will become a critical asset for C-level executives and board members seeking the best possible basis for their decisions.

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The Executive Education Playlist

Posted by Estelle Metayer on 24 May 2011 | 2 Comments

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As digital convergence, peer to peer, and global word of mouth is shaking industry from media to telecommunications or even banking, there is little evidence that Executive Management Education is evolving at the same rate. There seems to be a the discontinuity between trends going on in adjacent industries, and the way executive education is taught. As curiosity built, I had numerous discussions with renowned universities and business schools about the future of executive education, in particular around management education. Have those organizations integrated into their strategic thinking the recent developments in technology and society? Are they (we) willing to question why the majority of executive training hours still happen in a classroom? Who are likely to be the new players in this field?

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Management at its Best: Learnings and Insights from Indian companies Best Practices

Posted by Estelle Metayer on 15 November 2010 | 0 Comments

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In the next few days, I will be fortunate to attend the World Economic Forum's Summit in India (see the Indian Economic Summit here ) . I will bring back to you some of the learnings and insights gained from interactions and discussions with Indian leaders and CEOs. You can also get timely updates from . You can also find a list of participants tweeting at the event here .

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Tapping into the Invisible Web for Competitive Intelligence

Posted by Estelle Metayer on 9 November 2010 | 1 Comments

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Did you know that over 70% of the Web cannot be accessed by search engines ? As the world is now almost exclusively using Google to access content on the Web, few research professionals realize that this tool - among other search engines- will not give them access to the data they need. The Invisible Web, however, included a wealth of structured, validated data that is crucial for Competitive Intelligence Professionals. This short note will outline some of the principles underlining the Invisible Web, as well as tools that will help you access it.

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Ten ways you can use Twitter for Competitive Intelligence

Posted by Estelle Metayer on 21 October 2010 | 2 Comments

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Twitter is turning out to be a fantastic tool for Competitive Intelligence professionals: it allows them not only to screen competitors actions, but also to build an effective - and "crowdsourced" scanning of news and trends. Here are the TOP 10 uses of Twitter for anyone who is involved with marketing, market research, business development, and strategic analysis. Ready to jump ?

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Top 6 applications on your ipad for Competitive Intelligence

Posted by Estelle Metayer on 22 June 2010 | 2 Comments

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I have now been playing for a few months with my ipad, and have been researching to answer the following question: "Does this new tool offer new opportunities for Competitive Intelligence and Strategy professionals?". Although this is just the beginning - I expect many new applications to come in as more users adopt the ipad- here is my best-of list of applications that I am now regularly using when scanning news, facilitating strategic discussions, and trying to simplify my life altogether.

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What you should know about "Competitive Intelligence Advantage" if you have not yet read it

Posted by Estelle Metayer on 10 June 2010 | 1 Comments

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I rarely read business books, especially in my field, so I was very happy to receive a copy of the book "Competitive Intelligence Advantage"by Seena Sharp.

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Senior Management Buy-In and How to Get It

Posted by Estelle Metayer on 29 April 2010 | 3 Comments

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Note from the author: This article is an edited reprint, Competia Magazine, July/August 2001, but so many people ask me for a copy, I figured I'd give it back to you. Who said only recent articles are good articles?  Good things last.

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