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Social media is giving companies fresh strategic insight

Posted by Martin Harrysson, Estelle Metayer, Hugo Sarrazin on 13 November 2012 | 0 Comments

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In this article, which I co-published yesterday with Martin Harrysson and Hugo Sarrazin in the McKinsey Quarterly, we discuss how social media is opening opportunities for companies to collect and hunt fresh strategic insight from social media and how social technologies can play a surprisingly central role in how information is sourced, collected, analyzed, and distributed. Social Media is not displacing current methods of intelligence gathering, but emerges as a strong complement. As it does, social-intelligence literacy will become a critical asset for C-level executives and board members seeking the best possible basis for their decisions.

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