Invite Estelle Metayer/Competia as a keynote speaker or workshop facilitator at your conferences, strategic retreats, and association events. Participants have been known for sharing with their teams the tools she is presenting as they listen! The topics she presents are an eye-opening experience. Here are a few of her most popular speeches:
All speeches and panel participations may be conducted in English or French. Many topics can be customized to your specific industry, or to the participants profiles.They can be run as a keynote presentation, or be part of an interactive workshop.
New media and emerging smart technologies are deeply changing the way companies organize, make decisions, retain talent and interact with their customers. Business models are imploding and customers are increasingly savvy and demanding. In these challenging times, traditional companies face the need to make rapid and responsive changes while operating in a world of ambiguity. What strategies are best?
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“In 1996, Ralph Stacey said, “At least 90% of textbooks on strategic management are devoted to that part of the management task which is relatively easy: the running of the organizational machine in as surprise-free a way as possible. On the contrary, the real management task is that of handling the exceptions, coping with and even using unpredictability, clashing counter-cultures. The task has to do with instability, irregularity, difference and disorder.” In a world where we are inundated by data, it is often difficult to filter the critical information from the noise. However, if you look closely, weak signals are always detectable, signalling a significant change ahead. When these signals go undetected, or are disregarded, the results can be disastrous. Witness Kodak, Blackberry, Blockbusters — all companies that did not heed the signals of change in their environment. No company is immune to change, as tomorrow it could even be Apple or Lego. Through striking examples and case studies, this presentation demystifies the methodology and tools that can be used to decipher the signals of the future.
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In every industry, new emerging players are rapidly gaining market share (Uber, Amazon). Traditional companies with a long history of proven success are often struggling to figure out how to rapidly evolve and adapt. Part of the answer is having the willingness and ability to question their existing business model, redefine the competitive arena they choose to compete in, and rethink their relationships with customers and strategic partners. This speech highlights what innovative new business model-based companies are doing right, and how to compete against them.
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Have you been overtaken by surprise by events in your industry, especially in the last few years? As industries become increasingly complex, it is more difficult than ever to govern companies with the smart foresight. As an executive or a board member, you are responsible for identifying where the company might have underestimated a strategic risk, or where you are failing to see a strategic opportunity. This presentation gives board members, CEOs and their teams concrete methodologies to identify possible sources of competitive blindspots in their organization, and the tools to figure out how to avoid them and seize opportunities for growth.
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Competitive Intelligence is nothing more than being able to support crucial decisions with facts, not anecdotes, intuition, or subjective perceptions. Those companies with good intelligence can avoid surprises, anticipate their competitors' emerging or future moves, and challenge common wisdom to develop new innovative products. This talk focuses on numerous key topics to ensure you develop superior competitive intelligence: How to leverage the web to obtain information and do research on competitor companies and individuals? How to mine social media to obtain customer Intelligence? How to trace and anticipate future competitors’ moves? How to sort the noise from real signals.
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70% of the Web is hidden from search engines. Discover how your company can unlock new sources of strategic value.
This presentation focuses on advanced research techniques used by strategic intelligence analysts. Learn how successful organizations access crucial concealed data for opportune strategic decisions. Including:
Participants will learn how to tap into the Web's hidden pool of information to effectively anticipate competitors' moves, detect emerging technologies, trends and applications weeks before any public announcement - and to target business individuals' profiles, personal interests and decision-making patterns.
Social media is shaking up the world of marketing. The brands that survive will be those that are able to transition from the traditional 4P marketing framework (Price, Promotion, Place, Product) to the new social marketing 5Ps: Passion, Personalisation, Periphery, Partnership, and Parity. This speech is based on the 2014 article published by Estelle in the Harvard Business Review, “How Lego has reinvented the marketing 4P’s.” (http://www.hbrfrance.fr/chroniques-experts/2014/12/5672-comment-lego-a-reinvente-les-4p-du-marketing/ )
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Millennial are already in the workforce and well understood, but are companies really ready for Generation C – the generation that grew up with Internet, open collaboration, and “freemium” goods? How will this generation consume? How will you integrate it into the workforce?
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In the age of smart machines and as robotics are rapidly exceeding human capabilities, this presentation zeroes in on the challenges for the future of work and how your company may be affected. The presentation can be customized to your industry.
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This talk examines the key trends that are sure to impact companies and their customers globally in the next 5 to 10 years. It also explores how trends analysis is a crucial tool to help support your strategic decisions to avoid surprises.
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Note: This talk can be tailored to future trends in specific industries: media, food, and agricultural technology
Social media tools offer today a unique ability for entrepreneurial companies to scale up their innovation efforts. Whether you operate in the B2B or B2C sector, social media will help you make gains in productivity, reduce marketing budgets, yet reach more effectively and more broadly your target audience.
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This talk introduces participants to the notion of “social capital” which is valid for both individuals and companies. Your social capital is larger than your reputation – it encompasses everything that is available about you online and that impacts your influence. 98% of search firms will check a candidate’s profile before hiring. Over 60% of decisions concerning a partnership with a company or a person include a background check online. It has never been more important for individuals to carefully monitor, and build their online social capital.
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This talk demystifies the extraordinary opportunities offered by the social web to obtain new insights on companies or individuals. It teaches numerous tricks and secrets to mine the social web to obtain intelligence on people and competitors.
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In this very practical and highly interactive session, we will discuss and demystify some of the opportunities offered by social media and big data to listen carefully to customers, map their needs and preferences, and get intimate with them:
Even the most sophisticated companies fail sometimes to pick up signals that the environment is about to change. When strategic decisions are largely driven by anecdotes, executive intuition, past experiences, companies run the risk of making decisions based on biased information and wrongly rejecting potential growth avenues and hence limiting entrepreneurial opportunities. The objective of this training session is to introduce to the participants tools and methodologies to identify and prevent strategic blindspots, and unlock future opportunities for growth. The discussion could include the following modules:
Business professionals is now well aware of the acceleration of the speed at which data is collected, shared, optimized and monetized. Boards have traditionally been the guardians of the integrity of financial data. This keynote will address three main themes. It will first lay-out the context and the state of privacy in the data convergence vortex. It will then explore how boards could remain the bridge to translate those trends into a data privacy strategy and oversight for the organization: how to ensure the data is fit for compliance? What is the roadmap to a data privacy stewardship? What does it mean for the new risk and compliance landscape? Finally, it will explore how accounting professionals will need to re-skill in order to master a new digital toolkit, build their credibility as partners to the business, and become privacy designers.
Social media have overtaken traditional means of communication to customers, employees and shareholders, yet few Boards have the tools and processes to allow the agility to respond to emerging crisis, or to tap to the opportunity to build resilience and connect directly to stakeholders. In this energetic session, we will demystify why social media matter for governance professionals, and discuss the following, based on real case studies:
A review of key technologies that will shape the risk environment of companies. We could review for example the impact of AI, Internet of Things, robotics, blockchain, advanced analytics and machine learning. Themes discussed include:
This topic leads director to think about the role they should play in guiding and overseeing the technology agenda of a company. In particular, it can cover:
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