This course's objective is to provide to managers and executives with toolkits that allow them to not only be more efficient when doing online research, but also to identify sources of information that answer their information needs. Learn about the techniques and sources which are part of the "Invisible Web":information that is not yet indexed by search engines (about 70% of the total information about people, technologies and companies), and about the informal web: tracking customer perception, competitors' employees in informal and social networks. Particular emphasis is put on methods to find information about private companies (their alliance partners, marketing strategies, client lists, distribution networks, financial status, management bios, etc...). This course is fully interactive: each participant has access to a computer to practice techniques and test sources of information as the course unfolds.
This course is designed for executives, professionals and analysts who work in competitive or strategic intelligence who wish to improve their research techniques. You might be working in the following departments or companies:
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